Business Studies Teaching Resources

- External environment

Below is a list of case studies taken from the External environment section of Business Case Studies. Choose your sub topic from the list of arrowed links below the External environment heading.

External environment resources for teachers

Business cycle

  Managing firms throughout the business cycle

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Graph showing the stages of the business cycle - boom, recession and recovery. Digital download prints in A3 size. – £3.49

Ethics

  Providing consumers with ethically sourced garments

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Spider diagram demonstrating Primark's commitment to acting ethically. Digital download prints in A3 size. – £3.49

External influences

  Intellectual property and the external environment

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SLEPT analysis chart identifying key external influences for the Intellectual Property Office. Digital download prints in A3 size. – £3.49

  Use of PEST analysis at UNISON

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Table outlining the political, social, environmental and economic factors in UNISON's external environment. Digital download prints in A3 size. – £3.49

  Managing external influences

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PESTEL analysis wheel identifying key external influences on First Group. Digital download prints in A3 size. – £3.49

  Using PEST analysis to identify external influences

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PEST diagram demonstrating LSC's responses to major external influences. Digital download prints in A3 size. – £3.49

  Feeding and fuelling the world through technology

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SLEPT analysis showing key external influences that Syngenta needs to take into account. Digital download prints in A3 size. – £3.49

Government influence

  How HMRC collects tax revenue to support Government policy

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Chart showing the government influence surrounding paying tax Digital download prints in A3 size. – £3.49

What is ‘External environment’?

Case studies in this area look at the external influences that businesses must respond to in order to maintain competitive edge.

Topics covered include:

  • Explaining the different phases of the business cycle (downturn, bust, recovery, boom) and how a company needs to respond to each in order to remain viable
  • Showing how a business needs to anticipate external factors - Political, Economic, Social, Technological, Environmental, Legal (PEST/SLEPT/PESTEL analysis) and the manage the effects on the business
  • Considering the factors regarding competition (consumer knowledge, control of prices, number of rival products, ease of access to the market
  • Looking at how a business demonstrates its business ethics, Corporate Responsibility and values regarding the wider community and society
  • Exploring the factors affecting globalisation, e.g. technological change, deregulation of business, changing consumer demand, emerging markets, and the effects these have on a business