Business Studies Teaching Resources

- Marketing

Below is a list of case studies taken from the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading.

Marketing resources for teachers

Market research

  Using market research to relaunch a brand

Downloadable ePoster available
Get the ePoster »

Flow chart illustrating the relationship and benefits of primary and secondary research. Digital download prints in A3 size. – £3.49

Marketing mix

  Using sports marketing to engage with consumers

Downloadable ePoster available
Get the ePoster »

Highlights how Kia's marketing strategy, marketing objectives and above and below the line promotional activity all focus on sports sponsorships. Digital download prints in A3 size. – £3.49

  Protecting the marketing mix through intellectual property rights

Downloadable ePoster available
Get the ePoster »

Diagram highlighting the process of market research leading to the 4 Ps and the importance of protecting the product / idea. Digital download prints in A3 size. – £3.49

  Using the marketing mix in the fashion industry

Downloadable ePoster available
Get the ePoster »

Chart exemplifying how use of the marketing mix drives Ben Sherman's marketing strategies and enhances its position in the market Digital download prints in A3 size. – £3.49

Marketing strategies

  Marketing strategy for growth

Downloadable ePoster available
Get the ePoster »

Ansoff's matrix used to highlight the marketing strategies available to Wilkinson and which used for the student campaign. Digital download prints in A3 size. – £3.49

Promotion

  Using promotion to campaign for public services

Downloadable ePoster available
Get the ePoster »

Demonstrates the purpose of promotion in the context of UNISON, looking at business objectives, above and below the line activity and evaluation of the promotional activity. Digital download prints in A3 size. – £3.49

Swot

  SWOT analysis and sustainable business planning

Downloadable ePoster available
Get the ePoster »

Diagram outlining the strengths, weaknesses, opportunities and threats for IKEA. Digital download prints in A3 size. – £3.49

  SWOT analysis in action

Downloadable ePoster available
Get the ePoster »

SWOT diagram highlighting factors Skoda addressed in enhancing brand perception. Digital download prints in A3 size. – £3.49

What is ‘Marketing’?

Marketing case studies explain the purpose of the marketing function and the process of marketing planning.

Case study topics covered include:

  • The role of market research in analysing customer requirements
  • SWOT analysis to map strengths, take advantage of opportunities or counter threats
  • Setting marketing objectives - product- versus market-orientation
  • Achieving balance in the marketing mix (product, price, place, promotion) to help achieve competitive advantage
  • Which marketing strategies (Ansoff's matrix - market penetration, market development, product development, diversification) should a business choose to fit different needs
  • The strategies for marketing products at different stages of the product lifecycle.