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BCS : A blog about Business Case Studies

  • Jockey International, founded in 1876, has been a pioneer in the undergarment industry. The brand is recognized globally for its quality products and innovations in comfort and design, having introduced the first-ever brief for men in 1934. Initially catering to American markets, Jockey expanded worldwide and established itself as a trusted brand. In India, the…

    Jockey Brand Transformation & Expansion Strategy

  • Lessons for Global Business Leaders Tata Group’s exemplary approach to employee management has positioned it as a beacon of leadership in the corporate world. With over 935,000 employees across multiple industries, Tata Group is the third-largest employer in India, following the Indian Railways and the Indian Armed Forces. This case study unpacks the strategies that…

    Employee-Centric Leadership at Tata Group

  • 1. Introduction and Background 2. BBK’s Unique Business Model 3. Strategic Insights 4. Growth and Financial Performance 5. Challenges and Key Learnings 6. Future Prospects and Strategic Direction 7. Key Takeaways 8. Data Points and Metrics 10. References

    Biryani By Kilo – Building an Iconic Biryani Brand

  • In the rapidly evolving Indian startup ecosystem, acquisitions have often been a high-stakes gamble for growth, market expansion, and strategic positioning. However, not all acquisitions go as planned. This case study explores three of the most high-profile acquisition failures in Indian startup history: Snapdeal’s acquisition of FreeCharge, Byju’s acquisition of WhiteHat Jr., and Zomato’s acquisition…

    High-Stakes Failures – Examining the Most Disastrous Acquisitions in Indian Startup History

  • In a market dominated by inefficiencies, Porter has carved out a unique position by reimagining intracity logistics in India. Founded in 2014, Porter has grown to be a major player, serving individuals and small businesses with affordable, tech-enabled logistics solutions. This case study explores how Porter applied a lean, Uber-inspired business model to the logistics…

    How Porter Revolutionized Intracity Logistics in India

  • ElasticRun, an Indian unicorn, is changing the dynamics of rural retail by enabling kirana stores in remote areas to procure goods seamlessly. With a lean, asset-light model, it has become the backbone for rural FMCG distribution in India. This case study examines ElasticRun’s journey, strategic moves, and operational efficiency, providing business insights for entrepreneurs, business…

    ElasticRun’s Strategic Disruption: Transforming India’s Rural Retail Distribution

  • Lessons in Strategic Management and Innovation Rapido’s Emergence in a Competitive Market Rapido’s story is a compelling case of an Indian startup disrupting the ride-hailing space dominated by giants like Ola and Uber. Founded in 2015, Rapido initially focused on bike taxis to cater to India’s large two-wheeler market, an area overlooked by its competitors.…

    Rapido’s Success in India’s Ride-Hailing Market

  • Revolutionizing Quick-Commerce Blinkit, initially known as Grofers, has transformed the landscape of quick-commerce in India. While Amazon and Flipkart dominate the traditional e-commerce sector, Blinkit’s rapid growth in the ultra-fast delivery market has turned heads and opened new avenues for direct consumer engagement. This case study explores Blinkit’s journey, strategic pivots, operational management, and its…

    Blinkit’s Bold Strategy: How Quick-Commerce is Challenging E-Commerce Giants

  • From a humble fruit juice vendor to founding T-Series, the world’s largest YouTube channel with over 205 million subscribers, the story of Gulshan Kumar is not just a tale of success but a business revolution. This case study delves into the business lessons we can draw from T-Series’ journey—from its origin as a cassette duplication…

    How T-Series Became the World’s Largest Music Label – Business Insights for Top B-School Students

  • In the world of Indian cuisine, MDH Masala has carved out a unique space, becoming a household name synonymous with quality and authenticity. But behind this iconic brand lies an equally captivating story: the journey of Mahashay Dharampal Gulati, a man who rose from being a tanga (horse-cart) driver to one of India’s most celebrated…

    Inspiring Journey of MDH Masala: From Tanga Driver to Billionaire

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