Category: Business Case studies
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AiSensy: 40 Crore WhatsApp Business Case Study
Revolutionizing Communication through WhatsApp Business API In today’s hyper-connected world, businesses thrive on instant communication, seamless customer engagement, and personalized user experiences. AiSensy, an Indian startup, identified an untapped opportunity in leveraging the WhatsApp Business API to help companies automate communication, improve customer support, and boost revenue. Founded by Gotham and his team, AiSensy has…
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Kia Motors: The New King of India’s Automotive Market
Introduction: Revolutionizing the Indian Car Market In 2019, Kia Motors entered one of the world’s most competitive and complex markets: India. Despite facing stiff competition from established giants like Maruti Suzuki, Hyundai, and Mahindra, Kia emerged as a disruptive force, becoming a household name within months. By understanding Indian consumer behavior, leveraging innovation, and offering…
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Haldiram’s:Building an FMCG Empire
The Journey from Local to Global Dominance Founded in 1937 by Ganga Bishan Agarwal, popularly known as Haldiram, the brand began as a small namkeen (savory snacks) outlet in Bikaner, Rajasthan. Over the decades, Haldiram’s transformed into a billion-dollar FMCG (Fast-Moving Consumer Goods) giant, with products ranging from traditional Indian snacks like aloo bhujia and…
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Pulse Candy: Cracking the Code of the Indian FMCG Market
The ₹100 Crore Sensation In 2015, DS Group launched Pulse Candy, a hard-boiled confectionery that achieved ₹100 crores in revenue within just 8 months. Competing in a cutthroat market dominated by legacy brands like Mango Bite and Alpenliebe, Pulse Candy disrupted the ₹40,000 crore Indian confectionery market with a revolutionary approach. This case study unpacks…
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Unveiling Lahori Zeera: Case Study on Growth and Market Trends
“Spicing Up the Beverage Market – The Lahori Zeera Success Story” Introduction: The Market Context The FMCG (Fast-Moving Consumer Goods) beverage segment has traditionally been dominated by carbonated drinks, juices, and water. However, the increasing demand for local, healthy, and nostalgia-driven drinks has fueled the rise of innovative brands like Lahori Zeera. Unique Value Proposition…
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The Rise, Fall, and Reinvention of Dalda – Lessons from an FMCG Giant
Company Overview: Dalda, once synonymous with Vanaspati ghee in Indian households, dominated kitchens for decades with its affordability and convenience. However, its trajectory has been marked by triumphs, controversies, and reinvention. Launched in 1937 under Hindustan Lever Ltd. (now Hindustan Unilever), Dalda grew into a household name, only to later face challenges such as health…
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Manyavar: The ₹30,000 Crore Journey of India’s Ethnic Wear Giant
How Manyavar Redefined Indian Wedding Fashion: Lessons in Operations, Marketing, and Financial Discipline Introduction: A Case Study in Building a Fashion Empire Manyavar, India’s leading ethnic wear brand, has become synonymous with luxury wedding fashion, revolutionizing the bridal wear and men’s ethnic wear markets. Known for its focus on Indian cultural celebrations, Manyavar dominates categories…
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Building Rs. 15 Crore Monthly Revenue: The Pilgrim
“Pilgrim: Cracking the Indian D2C Beauty Market with International Innovation and India-Friendly Prices” Introduction: The D2C Opportunity in India The direct-to-consumer (D2C) beauty and personal care market has experienced explosive growth, driven by evolving consumer preferences, increased digital penetration, and social media connectivity. Pilgrim, a bootstrapped beauty and personal care brand, leveraged a unique white…
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Zed Black: Building an Rs. 800 Crore Agarbatti Business
“From Fire to Fortune: How Zed Black Scaled to the World’s Largest Agarbatti Manufacturer” 1. Introduction: The Indian Agarbatti Market Opportunity The Indian agarbatti (incense sticks) industry is a Rs. 12,000 crore market, with exports contributing Rs. 1,000 crore annually. Despite its scale, this industry remains largely unorganized, dominated by small cottage players. However, Zed…
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Nestlé – The Journey from Innovation to Controversy and Global Success
Company Overview:Nestlé, a household name globally, is synonymous with iconic products like Maggi, Nescafé, KitKat, and a plethora of others across categories like baby foods, chocolates, and beverages. With operations in nearly every country, Nestlé manages an astonishing portfolio of 2,000+ brands and over 10,000 products. Purpose:This case study explores Nestlé’s remarkable journey from its…