Tag: Affordable Music for the Masses
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How T-Series Became the World’s Largest Music Label – Business Insights for Top B-School Students
From a humble fruit juice vendor to founding T-Series, the world’s largest YouTube channel with over 205 million subscribers, the story of Gulshan Kumar is not just a tale of success but a business revolution. This case study delves into the business lessons we can draw from T-Series’ journey—from its origin as a cassette duplication…