Tag: Apple India strategy
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Apple’s Strategic Transformation in India: A Case Study on Market Adaptation and Growth
Apple Inc.’s foray into the Indian market presents a compelling narrative of strategic recalibration and market adaptation. This case study dissects Apple’s journey from initial challenges to establishing a robust presence in India, highlighting key strategic pivots across operations, marketing, finance, and brand management. Source : By Rohit Mundra on Medium 1. Introduction: Market Entry…
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Apple’s Bet on India: Why iPhones Are Now Being Manufactured in India
Introduction: Apple’s Strategic Shift Apple, the world’s most valuable company, has made a significant bet on India by deciding to manufacture the latest iPhone 16 Pro series in the country. This move is a part of Apple’s larger strategy to reduce its dependence on China while tapping into India’s growing economy. With India now producing…