Tag: Asset-light business model
-
The Legendary Story of Old Monk: From Market King to Near Oblivion and Back Again
Introduction Old Monk, India’s most iconic rum, is a legacy brand that has withstood both socio-economic challenges and fierce competition. Launched in 1954 by Mohan Meakin Ltd., this dark rum became synonymous with the country’s drinking culture. Yet, despite dominating the Indian market for decades without any formal advertising, Old Monk faced significant setbacks in…
-
AiSensy: 40 Crore WhatsApp Business Case Study
Revolutionizing Communication through WhatsApp Business API In today’s hyper-connected world, businesses thrive on instant communication, seamless customer engagement, and personalized user experiences. AiSensy, an Indian startup, identified an untapped opportunity in leveraging the WhatsApp Business API to help companies automate communication, improve customer support, and boost revenue. Founded by Gotham and his team, AiSensy has…
-
Kia Motors: The New King of India’s Automotive Market
Introduction: Revolutionizing the Indian Car Market In 2019, Kia Motors entered one of the world’s most competitive and complex markets: India. Despite facing stiff competition from established giants like Maruti Suzuki, Hyundai, and Mahindra, Kia emerged as a disruptive force, becoming a household name within months. By understanding Indian consumer behavior, leveraging innovation, and offering…
-
Haldiram’s:Building an FMCG Empire
The Journey from Local to Global Dominance Founded in 1937 by Ganga Bishan Agarwal, popularly known as Haldiram, the brand began as a small namkeen (savory snacks) outlet in Bikaner, Rajasthan. Over the decades, Haldiram’s transformed into a billion-dollar FMCG (Fast-Moving Consumer Goods) giant, with products ranging from traditional Indian snacks like aloo bhujia and…
-
Unveiling Lahori Zeera: Case Study on Growth and Market Trends
“Spicing Up the Beverage Market – The Lahori Zeera Success Story” Introduction: The Market Context The FMCG (Fast-Moving Consumer Goods) beverage segment has traditionally been dominated by carbonated drinks, juices, and water. However, the increasing demand for local, healthy, and nostalgia-driven drinks has fueled the rise of innovative brands like Lahori Zeera. Unique Value Proposition…
-
Manyavar: The ₹30,000 Crore Journey of India’s Ethnic Wear Giant
How Manyavar Redefined Indian Wedding Fashion: Lessons in Operations, Marketing, and Financial Discipline Introduction: A Case Study in Building a Fashion Empire Manyavar, India’s leading ethnic wear brand, has become synonymous with luxury wedding fashion, revolutionizing the bridal wear and men’s ethnic wear markets. Known for its focus on Indian cultural celebrations, Manyavar dominates categories…
-
Building Rs. 15 Crore Monthly Revenue: The Pilgrim
“Pilgrim: Cracking the Indian D2C Beauty Market with International Innovation and India-Friendly Prices” Introduction: The D2C Opportunity in India The direct-to-consumer (D2C) beauty and personal care market has experienced explosive growth, driven by evolving consumer preferences, increased digital penetration, and social media connectivity. Pilgrim, a bootstrapped beauty and personal care brand, leveraged a unique white…
-
Nestlé – The Journey from Innovation to Controversy and Global Success
Company Overview:Nestlé, a household name globally, is synonymous with iconic products like Maggi, Nescafé, KitKat, and a plethora of others across categories like baby foods, chocolates, and beverages. With operations in nearly every country, Nestlé manages an astonishing portfolio of 2,000+ brands and over 10,000 products. Purpose:This case study explores Nestlé’s remarkable journey from its…
-
The Success Story of Sunil Mittal and Airtel – Building a Telecom Giant
From humble beginnings in a small bicycle parts business to leading one of the largest telecom companies in the world, Sunil Bharti Mittal’s journey epitomizes entrepreneurial resilience, strategic innovation, and visionary leadership. The rise of Bharti Airtel, under Mittal’s guidance, has transformed India’s telecom landscape and set global benchmarks. Purpose:This case study is designed for…
-
Case Study: Success Story of Parle-G- Building an FMCG Legacy
Parle Products Pvt. Ltd., the creator of Parle-G biscuits, has built a legacy that transcends generations in India and abroad. Established in 1929 in Mumbai’s Vile Parle, this homegrown company has become synonymous with affordability, taste, and emotional connection. Purpose:This case study explores Parle-G’s rise to dominance in the FMCG market, its strategies for sustained…