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Tag: Asset-light business model

  • Comprehensive Case Study: The Downfall of Ola Electric

    This case study is designed for top B-school students globally, entrepreneurs, and professionals keen on learning from real-world business challenges. It uses structured insights, data points, and unique perspectives to ensure it’s engaging and valuable for even senior professionals. . Introduction Business Lessons Categorized 1. Product Development & R&D Problem: Key Lessons: Impact:The failure to…

  • The Indian Cola Wars – A Strategic and Cultural Battle

    . Historical Context . Parle’s Strategic Entry . Regulatory Interference and Opportunity The Pepsi Era and Liberalization . Market Strategies and Rivalries Thums Up’s Bold Moves: Pepsi’s Youth-Centric Strategy: Coca-Cola’s Consolidation: . Operational Lessons . Branding and Marketing Insights Current Market and Future Trends Key Business Lessons Operations: Brand Management: Regulatory Challenges: Acquisitions: Reference

  • Hindustan Unilever Limited (HUL): Building a ₹7 Trillion FMCG Empire

    Hindustan Unilever Limited (HUL), a household name in India and part of the global Unilever PLC, is one of the largest FMCG companies in the world. With products like Lifebuoy, Surf Excel, Lux, and Horlicks, HUL has successfully positioned itself in the lives of billions of consumers globally. This case study delves into HUL’s journey,…

  • Policy Bazaar : India’s Insurance Revolution

    PolicyBazaar, established in 2008, is a pioneer in the Indian online insurance aggregation industry. With a mission to simplify insurance for Indian families, PolicyBazaar has emerged as a market leader in the insurance and financial services ecosystem. This case study analyzes the journey of PolicyBazaar, its operational excellence, strategic growth, and key business lessons that…

  • Zomato : Transforming Food Delivery in India

    Timeline of Zomato’s Key Developments 3. Business Model 4. Operations and Technology 5. Brand Management and Marketing Strategy Financial Performance and IPO 7. Key Business Lessons from Zomato’s Journey Current Challenges and Future Outlook Brief Overview Zomato’s success story is a shining example of transforming food delivery in India, illustrating how it disrupted the online…

  • Rapido – The Disruptor in the Indian Bike Taxi Market

    Rapido, an Indian bike taxi aggregator founded in 2015, has revolutionized the transportation sector by addressing the unique needs of the Indian middle class. With a focus on affordability, convenience, and hyperlocal connectivity, Rapido has outpaced established giants like Ola and Uber in the bike taxi space. This case study explores Rapido’s journey, strategies, and…

  • ElasticRun’s Strategic Disruption: Transforming India’s Rural Retail Distribution

    ElasticRun, an Indian unicorn, is changing the dynamics of rural retail by enabling kirana stores in remote areas to procure goods seamlessly. With a lean, asset-light model, it has become the backbone for rural FMCG distribution in India. This case study examines ElasticRun’s journey, strategic moves, and operational efficiency, providing business insights for entrepreneurs, business…