Tag: atomberg premiumization india
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How Atomberg is Disrupting India’s ₹10,000 Crore Fan Industry
Introduction The Indian fan industry, valued at ₹10,000 crore, has long been dominated by legacy players like Usha, Bajaj, Orient, Crompton, and Havells. However, Atomberg, a decade-old startup, has disrupted the market by innovating in a largely ignored category. With ₹1,000+ crore in revenue and 30+ lakh fans sold annually, Atomberg is redefining the industry…