Tag: brand growth specialty coffee

Introduction Blue Tokai, a homegrown coffee brand, has emerged as a disruptor in India’s ₹4,000 crore coffee industry. With a valuation of ₹650 crore and annual revenue exceeding ₹130 crore, the brand has pioneered specialty coffee in a market traditionally dominated by instant coffee and large cafe chains. This case study delves into Blue Tokai’s…