Tag: Brand Managment
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How Sleepy Owl Brewed a ₹100 Crore D2C Coffee Empire in India
Introduction The Indian coffee market, long dominated by instant coffee brands like Nescafé and Bru, saw a game-changing disruption with the emergence of Sleepy Owl Coffee. Founded by three passionate entrepreneurs—Arman Sood, Ajai Thandi, and Ashwajeet Singh—the brand tapped into a white space in the market: premium, convenient, and high-quality coffee for the modern Indian…
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How Just Herbs Built a ₹100 Crore Ayurvedic Beauty Empire
Introduction Just Herbs, an Ayurvedic skincare and beauty brand, has disrupted the beauty industry with its innovative product offerings, including its viral “ghee lipsticks.” Founded by Arush Chopra along with his wife and co-founder, Megha, and his biochemist mother, the brand has grown into a ₹100 crore business by leveraging consumer insights, innovative product development,…
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Wakefit: Building a ₹1000 Crore D2C Brand by Disrupting the Sleep Industry
Introduction The Indian consumer market is often misunderstood—many assume that Indian consumers prioritize cost over quality. However, Wakefit’s journey proves that value-driven products can drive massive success. Founded by Chetan Ramalinga GAA and Ankit Garg, Wakefit transformed the mattress industry, leveraging direct-to-consumer (D2C) strategies, rigorous product testing, and strong consumer feedback loops to scale to…
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Apple’s Bet on India: Why iPhones Are Now Being Manufactured in India
Introduction: Apple’s Strategic Shift Apple, the world’s most valuable company, has made a significant bet on India by deciding to manufacture the latest iPhone 16 Pro series in the country. This move is a part of Apple’s larger strategy to reduce its dependence on China while tapping into India’s growing economy. With India now producing…
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How Atomberg is Disrupting India’s ₹10,000 Crore Fan Industry
Introduction The Indian fan industry, valued at ₹10,000 crore, has long been dominated by legacy players like Usha, Bajaj, Orient, Crompton, and Havells. However, Atomberg, a decade-old startup, has disrupted the market by innovating in a largely ignored category. With ₹1,000+ crore in revenue and 30+ lakh fans sold annually, Atomberg is redefining the industry…
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Zostel’s Business Model: Asset-Light, Community Driven and Scalable
1. The Evolution from a Hospitality Business to a Community-First Model Zostel operates under an asset-light model, meaning it does not invest heavily in real estate but instead empowers entrepreneurs to run their own hostels under the Zostel brand. 2. The Franchise Model: Entrepreneurship Development Program (EDP) Under this model, individuals passionate about hospitality can…
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LVMH: A $500 Billion Luxury Powerhouse – A Business Case Study
Introduction Luxury conglomerate LVMH (Louis Vuitton Moët Hennessy) has grown into a $500 billion empire, encompassing 75 brands (or “Maisons”) across multiple sectors. Led by Bernard Arnault, the company dominates the luxury market with an aggressive acquisition strategy, exclusive branding, and an unwavering commitment to craftsmanship. This case study explores the key strategic moves that…
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Sanjeev Juneja’s Branding Masterclass – From Kesh King to a Multi-Brand Empire
Introduction Sanjeev Juneja’s journey from a small Ayurvedic clinic to building and selling the Kesh King brand for INR 1651 crores is nothing short of remarkable. His ability to identify consumer pain points and position his brands strategically has led to multiple success stories, including Dr. Ortho, Pet Saffa, Roop Mantra, Sacchi Saheli, and Accumass.…
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Kurkure’s Branding and Marketing Strategy – Lessons for Entrepreneurs
Introduction Kurkure, a household name in India, was launched by PepsiCo India in 1999. The brand carved out a unique space in the Indian snack market, positioning itself differently from traditional namkeen and potato chips. With a mix of innovative marketing, regional customization, and aggressive branding, Kurkure has grown into a billion-dollar brand. This case…
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The Evolution of FabIndia: From Exporting to Retail Expansion
Origins & Strategic Pivot (1958-1990s) Retail Expansion: A Customer-Centric Approach FabIndia understood the intricacies of the Indian apparel market, which is: Retail Strategy Breakdown FabIndia focused on: Cracking Supply Chain Challenges & Artisan Trust FabIndia’s core mission revolves around empowering artisans. This strategy has provided them with a sustainable, high-quality supply chain, giving them a…