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Tag: BrandLoyalty

  • Kurkure’s Branding and Marketing Strategy – Lessons for Entrepreneurs

    Introduction Kurkure, a household name in India, was launched by PepsiCo India in 1999. The brand carved out a unique space in the Indian snack market, positioning itself differently from traditional namkeen and potato chips. With a mix of innovative marketing, regional customization, and aggressive branding, Kurkure has grown into a billion-dollar brand. This case…