Tag: Building Brand Loyalty
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Rapido – The Disruptor in the Indian Bike Taxi Market
Rapido, an Indian bike taxi aggregator founded in 2015, has revolutionized the transportation sector by addressing the unique needs of the Indian middle class. With a focus on affordability, convenience, and hyperlocal connectivity, Rapido has outpaced established giants like Ola and Uber in the bike taxi space. This case study explores Rapido’s journey, strategies, and…
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Inspiring Journey of MDH Masala: From Tanga Driver to Billionaire
In the world of Indian cuisine, MDH Masala has carved out a unique space, becoming a household name synonymous with quality and authenticity. But behind this iconic brand lies an equally captivating story: the journey of Mahashay Dharampal Gulati, a man who rose from being a tanga (horse-cart) driver to one of India’s most celebrated…
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The Incredible Growth Story of Pidilite: From Humble Beginnings to Market Leadership
In the world of adhesives and construction chemicals, Pidilite Industries has established itself as a market leader. At the heart of this remarkable success story is Balwant Rai Parekh, a visionary entrepreneur who transformed a simple glue business into a billion-dollar empire. Starting from humble beginnings as a peon in a warehouse, Parekh built Pidilite…