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Tag: Business

  • Policy Bazaar : India’s Insurance Revolution

    PolicyBazaar, established in 2008, is a pioneer in the Indian online insurance aggregation industry. With a mission to simplify insurance for Indian families, PolicyBazaar has emerged as a market leader in the insurance and financial services ecosystem. This case study analyzes the journey of PolicyBazaar, its operational excellence, strategic growth, and key business lessons that…

  • Zomato : Transforming Food Delivery in India

    Timeline of Zomato’s Key Developments 3. Business Model 4. Operations and Technology 5. Brand Management and Marketing Strategy Financial Performance and IPO 7. Key Business Lessons from Zomato’s Journey Current Challenges and Future Outlook Brief Overview Zomato’s success story is a shining example of transforming food delivery in India, illustrating how it disrupted the online…

  • Rapido – The Disruptor in the Indian Bike Taxi Market

    Rapido, an Indian bike taxi aggregator founded in 2015, has revolutionized the transportation sector by addressing the unique needs of the Indian middle class. With a focus on affordability, convenience, and hyperlocal connectivity, Rapido has outpaced established giants like Ola and Uber in the bike taxi space. This case study explores Rapido’s journey, strategies, and…

  • Tata Tea – Building India’s Leading Beverage Brand

    Tata Tea’s journey from a domestic tea producer to a global brand leader, which includes the acquisition of Tetley, one of the largest tea brands in the world, is a remarkable case study in branding, operations, and strategic growth. This case study explores Tata Tea’s rise, its strategic marketing efforts, and the transformative impact of…

  • Case Study: The Story of Sita Ram Diwan Chand

    Building an Empire Selling Only Chole Bhature Introduction: In the world of fast food, where countless outlets serve a variety of cuisines, Sita Ram Diwan Chand has achieved something remarkable—building a renowned business solely around a single dish: Chole Bhature. Located in the bustling streets of Delhi, this family-owned business has stood the test of…

  • Case Study: Farmley- Building India’s Largest Healthy Snack Brand

    Introduction In a world where 40% of Indians suffer from obesity, driven primarily by unhealthy snacking habits, Farmley emerges as a solution for health-conscious consumers. Farmley has transformed traditional snacks like makhana (fox nuts) into modern, healthy alternatives, sold on flights, supermarkets, and endorsed by top influencers like Anand Mahindra. This case study explores how…

  • Colgate Case Study : A Legacy Brand that Dominates the Global Oral Care Market

    Introduction Colgate-Palmolive is a brand synonymous with oral care worldwide. It’s not just toothpaste, but an integral part of the daily hygiene routine for billions of people. With a global market share of 40.5%, Colgate has become the dominant player in a fiercely competitive industry, despite a range of competitors such as Pepsodent and Sensodyne.…