Tag: Business
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Hyundai’s INR 25,000 Crore IPO: The Future of India’s Second Largest Carmaker
Hyundai Motor Company’s journey in India is one of strategic foresight, localization, and persistent adaptation. As the company prepares for an ambitious INR 25,000 crore IPO—potentially the largest in India’s history—stakeholders are keen to understand what’s next for India’s second-largest automaker. Hyundai’s evolution from an underdog to a market leader presents an insightful case study…
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How SpaceX Revolutionized Space Travel with Economies of Scale
SpaceX, founded by Elon Musk in 2002, has redefined space travel, breaking cost barriers and making space more accessible. Through a combination of economies of scale, vertical integration, and reusability, the company has disrupted the space industry. For MBA students, consultants, and executives, understanding the strategic mechanisms behind SpaceX’s success offers valuable insights into cost…
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Marlboro Friday: The Bold Move That Redefined Marketing Strategy
In the annals of marketing history, Marlboro Friday (April 2, 1993) stands out as a defining moment that reshaped consumer perception, branding strategy, and competitive positioning. What started as a desperate measure by Philip Morris to reclaim lost market share turned into a case study in brand resilience, pricing psychology, and marketing adaptation. This article…
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How Starbucks Used Crowdsourcing to Create Best-Selling Products: A Case Study
Introduction In 2008, amidst a global financial crisis that severely impacted its business, Starbucks faced a 28% drop in profits and was forced to close nearly 1,000 stores. However, instead of resorting to aggressive cost-cutting, CEO Howard Schultz took a different route—focusing on customer engagement and innovation. This case study explores how Starbucks leveraged crowdsourcing…
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American Express’s “Small Business Saturday”: A $19 Billion Movement
Introduction In the wake of economic downturns, businesses often look for innovative ways to sustain themselves. American Express (AMEX) leveraged this necessity by launching “Small Business Saturday” (SBS) in 2010, strategically positioned between Black Friday and Cyber Monday. What started as a public relations campaign evolved into a movement generating billions in revenue. This case…
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Meesho’s Disruption of India’s $83 Billion E-Commerce Industry: A Case Study in Hyperlocal Innovation
Introduction India’s e-commerce industry is currently valued at $83 billion, with over 19,000 companies competing for market dominance. Yet, amidst this highly competitive landscape, Meesho stands out—not just for its scale but for achieving what no other horizontal e-commerce player in India has managed so far: profitability. With a revenue of ₹3,200 crores ($400 million)…
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How is KukuFM disrupting India’s ₹16,000 Crore Audio Content Industry
Introduction India’s audio content industry is undergoing a major shift, and at the forefront of this transformation is KukuFM, a platform that has tapped into an underserved market—regional audio content for Bharat (Tier 2, 3, and 4 users). From zero in 2018 to over 2 million paid users today, KukuFM’s growth trajectory is nothing short…
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CaratLane: Biggest Startup Comeback in India’s E-Commerce Landscape
Introduction In 2015, CaratLane was bleeding crores every month, seemingly on the brink of collapse. Investors were losing faith, and competitors were skeptical about the sustainability of an online jewelry business in India. However, within a year, a strategic pivot and a game-changing acquisition by Titan (a Tata company) turned the company around, making it…
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How Blue Tokai is Disrupting India’s ₹4,000 Crore Coffee Industry
Introduction Blue Tokai, a homegrown coffee brand, has emerged as a disruptor in India’s ₹4,000 crore coffee industry. With a valuation of ₹650 crore and annual revenue exceeding ₹130 crore, the brand has pioneered specialty coffee in a market traditionally dominated by instant coffee and large cafe chains. This case study delves into Blue Tokai’s…
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Decoding India’s $372 Billion Healthcare Market: Business Case Study
Introduction India’s healthcare market has reached a staggering $372 billion, driven by an increasing burden of lifestyle disorders and a rising consumer focus on wellness. With 500 million Indians currently facing some form of lifestyle-related illness, the healthcare sector presents an enormous opportunity for businesses, investors, and policymakers. This case study explores the key business…