Tag: Business
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Tata Tea – Building India’s Leading Beverage Brand
Tata Tea’s journey from a domestic tea producer to a global brand leader, which includes the acquisition of Tetley, one of the largest tea brands in the world, is a remarkable case study in branding, operations, and strategic growth. This case study explores Tata Tea’s rise, its strategic marketing efforts, and the transformative impact of…
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Case Study: The Story of Sita Ram Diwan Chand
Building an Empire Selling Only Chole Bhature Introduction: In the world of fast food, where countless outlets serve a variety of cuisines, Sita Ram Diwan Chand has achieved something remarkable—building a renowned business solely around a single dish: Chole Bhature. Located in the bustling streets of Delhi, this family-owned business has stood the test of…
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Case Study: Farmley- Building India’s Largest Healthy Snack Brand
Introduction In a world where 40% of Indians suffer from obesity, driven primarily by unhealthy snacking habits, Farmley emerges as a solution for health-conscious consumers. Farmley has transformed traditional snacks like makhana (fox nuts) into modern, healthy alternatives, sold on flights, supermarkets, and endorsed by top influencers like Anand Mahindra. This case study explores how…
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Colgate Case Study : A Legacy Brand that Dominates the Global Oral Care Market
Introduction Colgate-Palmolive is a brand synonymous with oral care worldwide. It’s not just toothpaste, but an integral part of the daily hygiene routine for billions of people. With a global market share of 40.5%, Colgate has become the dominant player in a fiercely competitive industry, despite a range of competitors such as Pepsodent and Sensodyne.…