Tag: Businessman
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Colgate Case Study : A Legacy Brand that Dominates the Global Oral Care Market
Introduction Colgate-Palmolive is a brand synonymous with oral care worldwide. It’s not just toothpaste, but an integral part of the daily hygiene routine for billions of people. With a global market share of 40.5%, Colgate has become the dominant player in a fiercely competitive industry, despite a range of competitors such as Pepsodent and Sensodyne.…