Tag: Candy industry insights India

  • Pulse Candy: Cracking the Code of the Indian FMCG Market

    The ₹100 Crore Sensation In 2015, DS Group launched Pulse Candy, a hard-boiled confectionery that achieved ₹100 crores in revenue within just 8 months. Competing in a cutthroat market dominated by legacy brands like Mango Bite and Alpenliebe, Pulse Candy disrupted the ₹40,000 crore Indian confectionery market with a revolutionary approach. This case study unpacks…