Tag: Candy industry insights India
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Pulse Candy: Cracking the Code of the Indian FMCG Market
The ₹100 Crore Sensation In 2015, DS Group launched Pulse Candy, a hard-boiled confectionery that achieved ₹100 crores in revenue within just 8 months. Competing in a cutthroat market dominated by legacy brands like Mango Bite and Alpenliebe, Pulse Candy disrupted the ₹40,000 crore Indian confectionery market with a revolutionary approach. This case study unpacks…