Tag: CaratLane retail expansion online jewelry India
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CaratLane: Biggest Startup Comeback in India’s E-Commerce Landscape
Introduction In 2015, CaratLane was bleeding crores every month, seemingly on the brink of collapse. Investors were losing faith, and competitors were skeptical about the sustainability of an online jewelry business in India. However, within a year, a strategic pivot and a game-changing acquisition by Titan (a Tata company) turned the company around, making it…