Tag: Celebrity Endorsements in Business Entrepreneurship
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Sanjeev Juneja’s Branding Masterclass – From Kesh King to a Multi-Brand Empire
Introduction Sanjeev Juneja’s journey from a small Ayurvedic clinic to building and selling the Kesh King brand for INR 1651 crores is nothing short of remarkable. His ability to identify consumer pain points and position his brands strategically has led to multiple success stories, including Dr. Ortho, Pet Saffa, Roop Mantra, Sacchi Saheli, and Accumass.…