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Tag: Coca-Cola vs Pepsi in Cricket Sponsorships

  • The Indian Cola Wars – A Strategic and Cultural Battle

    . Historical Context . Parle’s Strategic Entry . Regulatory Interference and Opportunity The Pepsi Era and Liberalization . Market Strategies and Rivalries Thums Up’s Bold Moves: Pepsi’s Youth-Centric Strategy: Coca-Cola’s Consolidation: . Operational Lessons . Branding and Marketing Insights Current Market and Future Trends Key Business Lessons Operations: Brand Management: Regulatory Challenges: Acquisitions: Reference