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Tag: Customer

  • Nestlé – The Journey from Innovation to Controversy and Global Success

    Company Overview:Nestlé, a household name globally, is synonymous with iconic products like Maggi, Nescafé, KitKat, and a plethora of others across categories like baby foods, chocolates, and beverages. With operations in nearly every country, Nestlé manages an astonishing portfolio of 2,000+ brands and over 10,000 products. Purpose:This case study explores Nestlé’s remarkable journey from its…

  • The Success Story of Sunil Mittal and Airtel – Building a Telecom Giant

    From humble beginnings in a small bicycle parts business to leading one of the largest telecom companies in the world, Sunil Bharti Mittal’s journey epitomizes entrepreneurial resilience, strategic innovation, and visionary leadership. The rise of Bharti Airtel, under Mittal’s guidance, has transformed India’s telecom landscape and set global benchmarks. Purpose:This case study is designed for…

  • Case Study: Success Story of Parle-G- Building an FMCG Legacy

    Parle Products Pvt. Ltd., the creator of Parle-G biscuits, has built a legacy that transcends generations in India and abroad. Established in 1929 in Mumbai’s Vile Parle, this homegrown company has become synonymous with affordability, taste, and emotional connection. Purpose:This case study explores Parle-G’s rise to dominance in the FMCG market, its strategies for sustained…

  • Comprehensive Case Study: The Downfall of Ola Electric

    This case study is designed for top B-school students globally, entrepreneurs, and professionals keen on learning from real-world business challenges. It uses structured insights, data points, and unique perspectives to ensure it’s engaging and valuable for even senior professionals. . Introduction Business Lessons Categorized 1. Product Development & R&D Problem: Key Lessons: Impact:The failure to…

  • The Indian Cola Wars – A Strategic and Cultural Battle

    . Historical Context . Parle’s Strategic Entry . Regulatory Interference and Opportunity The Pepsi Era and Liberalization . Market Strategies and Rivalries Thums Up’s Bold Moves: Pepsi’s Youth-Centric Strategy: Coca-Cola’s Consolidation: . Operational Lessons . Branding and Marketing Insights Current Market and Future Trends Key Business Lessons Operations: Brand Management: Regulatory Challenges: Acquisitions: Reference

  • Hindustan Unilever Limited (HUL): Building a ₹7 Trillion FMCG Empire

    Hindustan Unilever Limited (HUL), a household name in India and part of the global Unilever PLC, is one of the largest FMCG companies in the world. With products like Lifebuoy, Surf Excel, Lux, and Horlicks, HUL has successfully positioned itself in the lives of billions of consumers globally. This case study delves into HUL’s journey,…

  • Policy Bazaar : India’s Insurance Revolution

    PolicyBazaar, established in 2008, is a pioneer in the Indian online insurance aggregation industry. With a mission to simplify insurance for Indian families, PolicyBazaar has emerged as a market leader in the insurance and financial services ecosystem. This case study analyzes the journey of PolicyBazaar, its operational excellence, strategic growth, and key business lessons that…

  • Zomato : Transforming Food Delivery in India

    Timeline of Zomato’s Key Developments 3. Business Model 4. Operations and Technology 5. Brand Management and Marketing Strategy Financial Performance and IPO 7. Key Business Lessons from Zomato’s Journey Current Challenges and Future Outlook Brief Overview Zomato’s success story is a shining example of transforming food delivery in India, illustrating how it disrupted the online…

  • Tata Tea – Building India’s Leading Beverage Brand

    Tata Tea’s journey from a domestic tea producer to a global brand leader, which includes the acquisition of Tetley, one of the largest tea brands in the world, is a remarkable case study in branding, operations, and strategic growth. This case study explores Tata Tea’s rise, its strategic marketing efforts, and the transformative impact of…

  • Case Study: The Story of Sita Ram Diwan Chand

    Building an Empire Selling Only Chole Bhature Introduction: In the world of fast food, where countless outlets serve a variety of cuisines, Sita Ram Diwan Chand has achieved something remarkable—building a renowned business solely around a single dish: Chole Bhature. Located in the bustling streets of Delhi, this family-owned business has stood the test of…