Tag: Dalda emotional advertising
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The Rise, Fall, and Reinvention of Dalda – Lessons from an FMCG Giant
Company Overview: Dalda, once synonymous with Vanaspati ghee in Indian households, dominated kitchens for decades with its affordability and convenience. However, its trajectory has been marked by triumphs, controversies, and reinvention. Launched in 1937 under Hindustan Lever Ltd. (now Hindustan Unilever), Dalda grew into a household name, only to later face challenges such as health…