Tag: direct to consumer
-
How Blue Tokai is Disrupting India’s ₹4,000 Crore Coffee Industry
Introduction Blue Tokai, a homegrown coffee brand, has emerged as a disruptor in India’s ₹4,000 crore coffee industry. With a valuation of ₹650 crore and annual revenue exceeding ₹130 crore, the brand has pioneered specialty coffee in a market traditionally dominated by instant coffee and large cafe chains. This case study delves into Blue Tokai’s…
-
How Just Herbs Built a ₹100 Crore Ayurvedic Beauty Empire
Introduction Just Herbs, an Ayurvedic skincare and beauty brand, has disrupted the beauty industry with its innovative product offerings, including its viral “ghee lipsticks.” Founded by Arush Chopra along with his wife and co-founder, Megha, and his biochemist mother, the brand has grown into a ₹100 crore business by leveraging consumer insights, innovative product development,…