Tag: experiential marketing
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Marlboro Friday: The Bold Move That Redefined Marketing Strategy
In the annals of marketing history, Marlboro Friday (April 2, 1993) stands out as a defining moment that reshaped consumer perception, branding strategy, and competitive positioning. What started as a desperate measure by Philip Morris to reclaim lost market share turned into a case study in brand resilience, pricing psychology, and marketing adaptation. This article…