Tag: Growth Strategy
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Wakefit: Building a ₹1000 Crore D2C Brand by Disrupting the Sleep Industry
Introduction The Indian consumer market is often misunderstood—many assume that Indian consumers prioritize cost over quality. However, Wakefit’s journey proves that value-driven products can drive massive success. Founded by Chetan Ramalinga GAA and Ankit Garg, Wakefit transformed the mattress industry, leveraging direct-to-consumer (D2C) strategies, rigorous product testing, and strong consumer feedback loops to scale to…
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Colgate Case Study : A Legacy Brand that Dominates the Global Oral Care Market
Introduction Colgate-Palmolive is a brand synonymous with oral care worldwide. It’s not just toothpaste, but an integral part of the daily hygiene routine for billions of people. With a global market share of 40.5%, Colgate has become the dominant player in a fiercely competitive industry, despite a range of competitors such as Pepsodent and Sensodyne.…