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Tag: How Blinkit competes with Amazon in India

  • Blinkit’s Bold Strategy: How Quick-Commerce is Challenging E-Commerce Giants

    Revolutionizing Quick-Commerce Blinkit, initially known as Grofers, has transformed the landscape of quick-commerce in India. While Amazon and Flipkart dominate the traditional e-commerce sector, Blinkit’s rapid growth in the ultra-fast delivery market has turned heads and opened new avenues for direct consumer engagement. This case study explores Blinkit’s journey, strategic pivots, operational management, and its…