Tag: Indian automobile market
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Kia Motors: The New King of India’s Automotive Market
Introduction: Revolutionizing the Indian Car Market In 2019, Kia Motors entered one of the world’s most competitive and complex markets: India. Despite facing stiff competition from established giants like Maruti Suzuki, Hyundai, and Mahindra, Kia emerged as a disruptive force, becoming a household name within months. By understanding Indian consumer behavior, leveraging innovation, and offering…