Tag: Indian fashion industry
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The Evolution of FabIndia: From Exporting to Retail Expansion
Origins & Strategic Pivot (1958-1990s) Retail Expansion: A Customer-Centric Approach FabIndia understood the intricacies of the Indian apparel market, which is: Retail Strategy Breakdown FabIndia focused on: Cracking Supply Chain Challenges & Artisan Trust FabIndia’s core mission revolves around empowering artisans. This strategy has provided them with a sustainable, high-quality supply chain, giving them a…
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Manyavar: The ₹30,000 Crore Journey of India’s Ethnic Wear Giant
How Manyavar Redefined Indian Wedding Fashion: Lessons in Operations, Marketing, and Financial Discipline Introduction: A Case Study in Building a Fashion Empire Manyavar, India’s leading ethnic wear brand, has become synonymous with luxury wedding fashion, revolutionizing the bridal wear and men’s ethnic wear markets. Known for its focus on Indian cultural celebrations, Manyavar dominates categories…