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Tag: Indian Snack Industry

  • Haldiram’s:Building an FMCG Empire

    The Journey from Local to Global Dominance Founded in 1937 by Ganga Bishan Agarwal, popularly known as Haldiram, the brand began as a small namkeen (savory snacks) outlet in Bikaner, Rajasthan. Over the decades, Haldiram’s transformed into a billion-dollar FMCG (Fast-Moving Consumer Goods) giant, with products ranging from traditional Indian snacks like aloo bhujia and…

  • Haldiram’s Journey : A Case Study in Business Growth, Brand Management, and Innovation

    Haldiram’s, an iconic brand in the Indian snack and sweets industry, has transformed over eight decades from a small shop in Bikaner to an international brand with a significant market presence across India and abroad. The journey of Haldiram’s provides rich insights into brand management, family-owned business dynamics, operational excellence, and marketing innovation. This case…