Tag: KukuFM case study

Introduction India’s audio content industry is undergoing a major shift, and at the forefront of this transformation is KukuFM, a platform that has tapped into an underserved market—regional audio content for Bharat (Tier 2, 3, and 4 users). From zero in 2018 to over 2 million paid users today, KukuFM’s growth trajectory is nothing short…