Tag: Lifebuoy Soap Marketing Strategy

Hindustan Unilever Limited (HUL), a household name in India and part of the global Unilever PLC, is one of the largest FMCG companies in the world. With products like Lifebuoy, Surf Excel, Lux, and Horlicks, HUL has successfully positioned itself in the lives of billions of consumers globally. This case study delves into HUL’s journey,…