Tag: LVMH marketing strategy
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LVMH: A $500 Billion Luxury Powerhouse – A Business Case Study
Introduction Luxury conglomerate LVMH (Louis Vuitton Moët Hennessy) has grown into a $500 billion empire, encompassing 75 brands (or “Maisons”) across multiple sectors. Led by Bernard Arnault, the company dominates the luxury market with an aggressive acquisition strategy, exclusive branding, and an unwavering commitment to craftsmanship. This case study explores the key strategic moves that…