Tag: Meesho case study
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Meesho’s Disruption of India’s $83 Billion E-Commerce Industry: A Case Study in Hyperlocal Innovation
Introduction India’s e-commerce industry is currently valued at $83 billion, with over 19,000 companies competing for market dominance. Yet, amidst this highly competitive landscape, Meesho stands out—not just for its scale but for achieving what no other horizontal e-commerce player in India has managed so far: profitability. With a revenue of ₹3,200 crores ($400 million)…