Tag: Old Monk marketing strategy Mohan Meakin case study

Introduction Old Monk, India’s most iconic rum, is a legacy brand that has withstood both socio-economic challenges and fierce competition. Launched in 1954 by Mohan Meakin Ltd., this dark rum became synonymous with the country’s drinking culture. Yet, despite dominating the Indian market for decades without any formal advertising, Old Monk faced significant setbacks in…