Tag: Parle-G product affordability strategy
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Case Study: Success Story of Parle-G- Building an FMCG Legacy
Parle Products Pvt. Ltd., the creator of Parle-G biscuits, has built a legacy that transcends generations in India and abroad. Established in 1929 in Mumbai’s Vile Parle, this homegrown company has become synonymous with affordability, taste, and emotional connection. Purpose:This case study explores Parle-G’s rise to dominance in the FMCG market, its strategies for sustained…