Tag: premiumcoffee D2Cbrand

Introduction The Indian coffee market, long dominated by instant coffee brands like Nescafé and Bru, saw a game-changing disruption with the emergence of Sleepy Owl Coffee. Founded by three passionate entrepreneurs—Arman Sood, Ajai Thandi, and Ashwajeet Singh—the brand tapped into a white space in the market: premium, convenient, and high-quality coffee for the modern Indian…