Tag: Rapido expansion into Tier 2 and Tier 3 cities
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Rapido’s Success in India’s Ride-Hailing Market
Lessons in Strategic Management and Innovation Rapido’s Emergence in a Competitive Market Rapido’s story is a compelling case of an Indian startup disrupting the ride-hailing space dominated by giants like Ola and Uber. Founded in 2015, Rapido initially focused on bike taxis to cater to India’s large two-wheeler market, an area overlooked by its competitors.…