Tag: regional content strategy
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How is KukuFM disrupting India’s ₹16,000 Crore Audio Content Industry
Introduction India’s audio content industry is undergoing a major shift, and at the forefront of this transformation is KukuFM, a platform that has tapped into an underserved market—regional audio content for Bharat (Tier 2, 3, and 4 users). From zero in 2018 to over 2 million paid users today, KukuFM’s growth trajectory is nothing short…