Tag: RetailMarketing
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American Express’s “Small Business Saturday”: A $19 Billion Movement
Introduction In the wake of economic downturns, businesses often look for innovative ways to sustain themselves. American Express (AMEX) leveraged this necessity by launching “Small Business Saturday” (SBS) in 2010, strategically positioned between Black Friday and Cyber Monday. What started as a public relations campaign evolved into a movement generating billions in revenue. This case…
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Kurkure’s Branding and Marketing Strategy – Lessons for Entrepreneurs
Introduction Kurkure, a household name in India, was launched by PepsiCo India in 1999. The brand carved out a unique space in the Indian snack market, positioning itself differently from traditional namkeen and potato chips. With a mix of innovative marketing, regional customization, and aggressive branding, Kurkure has grown into a billion-dollar brand. This case…