Tag: Sustainability in FMCG
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Haldiram’s Journey : A Case Study in Business Growth, Brand Management, and Innovation
Haldiram’s, an iconic brand in the Indian snack and sweets industry, has transformed over eight decades from a small shop in Bikaner to an international brand with a significant market presence across India and abroad. The journey of Haldiram’s provides rich insights into brand management, family-owned business dynamics, operational excellence, and marketing innovation. This case…