Tag: Traditional Indian snacks
-
Haldiram’s:Building an FMCG Empire
The Journey from Local to Global Dominance Founded in 1937 by Ganga Bishan Agarwal, popularly known as Haldiram, the brand began as a small namkeen (savory snacks) outlet in Bikaner, Rajasthan. Over the decades, Haldiram’s transformed into a billion-dollar FMCG (Fast-Moving Consumer Goods) giant, with products ranging from traditional Indian snacks like aloo bhujia and…