Tag: wakefit brand strategy
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Wakefit: Building a ₹1000 Crore D2C Brand by Disrupting the Sleep Industry
Introduction The Indian consumer market is often misunderstood—many assume that Indian consumers prioritize cost over quality. However, Wakefit’s journey proves that value-driven products can drive massive success. Founded by Chetan Ramalinga GAA and Ankit Garg, Wakefit transformed the mattress industry, leveraging direct-to-consumer (D2C) strategies, rigorous product testing, and strong consumer feedback loops to scale to…