Tag: Zed Black Agarbatti
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Zed Black: Building an Rs. 800 Crore Agarbatti Business
“From Fire to Fortune: How Zed Black Scaled to the World’s Largest Agarbatti Manufacturer” 1. Introduction: The Indian Agarbatti Market Opportunity The Indian agarbatti (incense sticks) industry is a Rs. 12,000 crore market, with exports contributing Rs. 1,000 crore annually. Despite its scale, this industry remains largely unorganized, dominated by small cottage players. However, Zed…